Creative Lives — Pragmatic freelance photography producer Vinita Davé on multitasking and thinking on your feet

Posted 16 May 2017 Written by Laura Snoad

An organisational whizz with a pragmatic mind and a permanent smile, photography producer Vinita Davé has been planning shoots for the fashion and advertising industries for over a decade. Her clients include Virgin Media, United Colours of Benetton, Cos, Nike, and Ikea – she recently masterminded a shoot involving a high jumper leaping into bed for the latter’s Win at Sleeping campaign. The rise of digital and social media means that creating moving image is now also an increasing part of her job description and with all the weird and wonderful demands of a shoot, Vinita feels she’ll never stop learning – it’s one of the things she loves most about production.

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