Parts of the Process — How The Partners updated the London Symphony Orchestra’s branding using the conductor’s gestures

Posted 11 July 2017 Interview by Indi Davies

Founded in 1983, design agency The Partners have a long history of creating iconic branding for internationally renowned companies – from Jaguar to Vodaphone – as well as a knack for scooping some of the industry’s most sought-after awards. In 2015 the studio was tasked with breathing new life into the London Symphony Orchestra, in time with the news that conductor Sir Simon Rattle was to be appointed Music Director. Updating an identity that The Partners themselves had crafted years earlier, the team set about creating typography, animations, photography and design assets to be used across multiple sub-brands. We caught up with creative director and project lead Stuart Radford to find out how the process rolled out.

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