Creative Lives — Full-time fun, part-time panic: 4creative’s Stacey Bird and Jack Croft on takings risks and being resilient

Posted 02 May 2017 Interview by Marianne Hanoun

Not many would be brave enough to turn down a full-time position to go on a placement with no guarantee of a job at the end of it. But for Stacey Bird and Jack Croft, it was a risk worth taking. This enthusiastic and dedicated creative team is now working full-time at Channel 4’s in-house agency, 4creative, but making sure only part of that time is spent at their desks. Opting to work in a plethora of different places, Stacey and Jack keep collaboration at the heart of their creative process, working closely with everyone from directors to 17 members of the general public with a unique connection to the number 4 – all the while picking up new skills, confidence and a remarkable capacity for churning out GIFs.

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