Creative Lives — “Surround yourself with people better than you” Sam Wilkes, packaging creative director at LOVE
Despite initial hopes of a career as a stuntwoman, Sam Wilkes ended up accumulating a whopping 17 broken bones to her name. Luckily, a homework assignment as a teenager had already got her thinking about packaging design as a back-up career. Starting out as a junior designer at Iceland Foods, today the Manchester-based creative heads up agency LOVE’s packaging department. Jumping (this time, metaphorically speaking) between eight to ten projects on any given day, she cites the agency’s recent redesign of ice cream giant Häagen-Dazs as a recent highlight. Always thinking about her next adventure (a triathlon and theatre course are next on the horizon), Sam tells us what inspired her love of travel, and why the potential to learn on the job should take priority over more ‘glamorous’-sounding roles.
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