Creative Lives — Delve into type designer Rob Clarke's prolific portfolio of letters, logos and custom fonts
You don’t often see a client list like Rob Clarke’s. From finessing the famous Capitol Records logo to redrawing Cadbury’s iconic ‘Glass and a Half’ icon, his custom logos and lettering have been wrapped around some of the world’s biggest and most beloved brands. Polo, Carlsberg and Smirnoff are just some of the recent names that have joined what is an already exhaustively impressive collection of clients that also includes game development giant (and Candy Crush creators), King. With a background in graphic design, Rob’s initial training as a calligrapher’s assistant is evident in his prolific body of work; a process that often starts with hand-rendered sketches. Working from his home studio just outside of London, he tells us about the challenges of tackling strict commercial briefs and how he carved out his own niche in the industry.
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