Parts of the Process — Kyle Harman-Turner and Martin Rose from Mother London on the MoneySuperMarket ad ‘Epic Squads’
This article was published as part of our soft launch in 2016.
MoneySuperMarket is a price comparison website and until the Spring of 2015 you would have been forgiven for not knowing exactly which one of the many price comparison websites they were. That was until Dave strutted onto our screens in a pair of denim hot pants and high heels and the word EPIC was reborn.
The campaign, led by Mother London duo Kyle Harman-Turner and Martin Rose was a huge success making The Sun’s front page with then Chancellor of the Exchequer, George Osbourne, in the role of Dave. It was also featured across hundreds of news channels, parodied by the British public and being named Campaign Magazine’s Campaign of the Year 2015.
This year though the campaigns two biggest stars Dave and Colin pit themselves (and their respective squads) against each other in the dance off to end all dance offs. Here, creative Director Kyle Harman-Turner talks us through how the project came together…
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