Creative Lives — Freelancing, failure and creative freedom: Communications consultant Naomi Oluleye
With a background in anthropology, London-based communications consultant Naomi Oluleye draws on an in-depth knowledge of humans and cultures to connect with brand audiences. Whether she’s working on a new strategy, campaign or simply coming up with ideas on WhatsApp, possessing a mega-mix of skills is key to working across marketing, planning and production. She’s worked with Evian on everything from media management to writing, and even helped produce their charming Baby&Me viral videos with Maria Sharapova and Rizzle Kicks. After recently quitting her job in order to work for herself, Naomi is currently organising a panel discussion with leading creative women who have done the same – all in the hope of inspiring others thinking of taking that similar, albeit scary, step.
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