Creative Lives — The National Trust’s head of creative, Matt Haigh: “Don’t overthink it. Take opportunities as they come”
It was, suitably, a walk in the Welsh countryside that inspired Matt Haigh to pursue a position at the National Trust. So when online research revealed an opening for a new head of creative, it seemed too good to be true – and, having missed the application deadline, it was. But some LinkedIn stalking and a well-written email made sure he found his way into the shortlist for the role, and three rounds of interviews later, he’d landed his dream job. As a graduate worked with Benetton in Italy, and later at Wolff Olins in London – where he applied his conceptual mindset to real-world briefs, including Amnesty International and Oxfam. He tells us how his upbringing inspired him to work for causes he believes in; and how his degree has informed his creative approach.
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