Creative Lives — Maisie Willoughby, photographer and art buyer at W+K, on the importance of staying culturally aware

Posted 17 October 2017 Interview by Marianne Hanoun

Imagine getting iconic photographers together with British sporting legends to mark a historic moment in the making…in nine minutes. It’s all in a day’s work for Maisie Willoughby, creative producer and art buyer at Wieden+Kennedy. Commissioning the best talent to complement the current brief at hand, Maisie is constantly on the lookout for bright and undiscovered photographers. ‘Ultimately, I want to feel inspired or moved’ says the London-based creative, who is also a successful photographer in her own right – an out-of-hours pursuit that her role leaves just enough time for. She tells us how a background in fashion photography helped her grow an ever-expanding network; why it’s important to remain culturally aware and how to avoid a different type of traffic.

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