Creative Lives — “Keep things short. Don’t use fancy words” DesignStudio’s copywriter Liam Hill

Posted 09 May 2017 Interview by Laura Snoad

From vandalising banknotes and sticking them around the NYC subway, to penning user guides for a new Sky remote control, copywriter Liam Hill’s role is one of many guises. Now working at DesignStudio, while his initial studies in American History and Literature gave him a great cultural education – a “super-important” asset to his work – Liam believes that there is no single course that could have prepared him for his job. Forgetting everything he knew about essay writing, he’s developed a knack for no-nonsense wording and strategically shaping a brand or campaign’s message as a whole.

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