Creative Lives — “Keep things short. Don’t use fancy words” DesignStudio’s copywriter Liam Hill
From vandalising banknotes and sticking them around the NYC subway, to penning user guides for a new Sky remote control, copywriter Liam Hill’s role is one of many guises. Now working at DesignStudio, while his initial studies in American History and Literature gave him a great cultural education – a “super-important” asset to his work – Liam believes that there is no single course that could have prepared him for his job. Forgetting everything he knew about essay writing, he’s developed a knack for no-nonsense wording and strategically shaping a brand or campaign’s message as a whole.
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