Creative Lives — “It’s my job to make us famous” – 360i’s marketing manager Lauren Ingram talks press releases and power suits
When Lauren Ingram was deep into her linguistics degree, her sister sent her a card saying that her dissertation stress would be far behind her once she was ‘running a marketing department’ at a reputable agency. While she didn't know the job existed at the time, her future –as a marketing manager at London-based digital agency 360i – had been accurately predicted. By her own definition, her role is to make her company famous; from connecting with press to making sure her colleagues know the right things to say about their work. Alongside this, she also runs Power Suit Social, a new initiative and network for creative professionals to share and discuss the future of the industry. Lauren tells us how she runs the show as a one-woman team and why PR is more crucial for businesses than ever.
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