Creative Lives — Directors’ representative Laura Jones on moving to LA and making videos for some of music’s biggest names
A chance offer to work on a TV series first took Laura Jones to the States. Equipping her with a three-year working visa, the opportunity eventually led to a full move to Los Angeles, a city she has called home for the past seven years. In that time she has worked as both a producer, executive producer and now Directors’ representative, helping create music videos for the likes of The Weeknd, Pharrell Williams and Lorde. Here Laura discusses a journey that took her from ‘not knowing how to do anything’, to founding her own company, Mensch, earlier this year – which has enabled her to work more collaboratively with artists and directors, on anything from music videos to documentaries.
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