Creative Lives — “People look at you to steer everything and if the producer looks flustered, it will impact everyone” James Guy Head of Broadcast at Wieden + Kennedy London
Early on his career Wieden + Kennedy London’s Head of Broadcast James Guy knew he wanted to move from account management to production. A few job shuffles and a lot of hard graft – not to mention some supportive colleagues – meant that before long he’d landed his dream job in production at W+K, where he’s ascended in the ranks ever since. James stresses that building strong and lasting relationships is key to his role, whether that’s with clients like Nike, Honda and Lurpak, production partners, directors, or the huge number of people he collaborates with in-house. But no matter how swish you think a life in TV might be, James says you’d be surprised by the amount of paperwork.
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