Creative Lives — MTV UK’s promo producer James Green on thinking fast and the power of personal work
Working alongside animal wranglers, hiring out the entire Ministry of Sound and strapping VR headsets onto the cast of Geordie Shore. It’s a regular day at the MTV office for promo producer, James Green. Growing up with a love of storytelling, when he wasn’t writing poems at primary school or spending his teenage years documenting band practice, he was making videos with friends: “I was always the guy filming stuff on school lunch breaks.” Graduating from Kingston’s graphic design course in 2014, James has climbed the ranks from creative assistant to promo producer in just two years at MTV’s Camden-based office. Between coming up with ideas for campaigns, writing scripts and running between sets and sound studios, he’s developed a portfolio of explosive, funny and unmistakably MTV promos. He tells us about thinking fast and the power of personal work.
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