Parts of the Process — Keeping the creative juices flowing: Behind the scenes of illustrator Jack Hudson’s ad for Rowntree’s

Posted 18 April 2017 Interview by Marianne Hanoun

Miniature seesawing workers, jelly conveyor belts and mouthwatering moulds can all be seen toiling away inside a fruit pastille factory in Rowntree’s ‘The Smile Factory’. The ads celebrate the hard work and craft that goes into making every product – an accomplishment easily matched by the colossal collaborative effort of illustrator Jack Hudson, directors Major Briggs and a whole host of CGI specialists, model makers and animators. Although each sweet is on screen for no more than six seconds, it took nine months and almost as many people depicted in each fictional factory to bring these whimsical ads to fruition. Here, Jack talks us through how the vision was brought to life.

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