Creative Lives — “Photography is a gateway to so many different people and subjects” – Photographic art director and writer, Gem Fletcher
With a kaleidoscopic skill set that encompasses a wide range of disciplines, it’s hard to pin Gem Fletcher’s job description down. When she’s not building teams and bringing ideas to life on photo sets, or consulting on other brands, she’s writing about up-and-coming photographers for Creative Review and commissioning new work for Riposte. But despite working within a fast-paced industry, being selective has allowed her to steadily build a prolific and conceptually-focused body of work that she can be proud of. We meet the fine art-trained writer and art director to talk ideas, intuition, and imposter syndrome.
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