Creative Lives Podcast — Creative director at Saatchi & Saatchi and executive producer Franki Goodwin
In this edition of our Creative Lives podcast, we talk to Franki Goodwin – creative director at Saatchi & Saatchi and executive producer at Western Edge Pictures. She tells us about her double life in film and advertising, and how she used her graphic design education as a springboard for her career.
George at Asda, Direct Line, Deutsche Telekom
BA Visual Communication, Glasgow School of Art (1996–1999)
Franki Goodwin has been a creative director at advertising agency Saatchi & Saatchi since 2013, alongside working as an executive producer at her own company Western Edge Pictures, the film production and development studio she founded in 2011.
Having graduated from Glasgow School of Art with a degree in visual communication in 1999, she soon found herself working in marketing for feature films – coming up with creative ways to build interest around new releases. Starting out at a time when creating a website was still considered something of a risk, Frankie has carved out a unique role in the industry, which has grown with the rise of online culture and marketing. Now heavily involved in the wider world of advertising, she talks to us about how her two roles complement each other, her experience of founding her own companies and where it all began.