Creative Lives Podcast — Creative director at Saatchi & Saatchi and executive producer Franki Goodwin

Posted 05 October 2017 Interview by Indi Davies

In this edition of our Creative Lives podcast, we talk to Franki Goodwin – creative director at Saatchi & Saatchi and executive producer at Western Edge Pictures. She tells us about her double life in film and advertising, and how she used her graphic design education as a springboard for her career.

Interview by Indi Davies

Franki Goodwin

Job Title

Creative Director, Saatchi & Saatchi (2013–present)
Executive Producer, WesternEdge Pictures (2011–present) 

Clients

George at Asda, Direct Line, Deutsche Telekom

Education

BA Visual Communication, Glasgow School of Art (1996–1999)

Social Media
Website

Franki Goodwin has been a creative director at advertising agency Saatchi & Saatchi since 2013, alongside working as an executive producer at her own company Western Edge Pictures, the film production and development studio she founded in 2011.

Having graduated from Glasgow School of Art with a degree in visual communication in 1999, she soon found herself working in marketing for feature films – coming up with creative ways to build interest around new releases. Starting out at a time when creating a website was still considered something of a risk, Frankie has carved out a unique role in the industry, which has grown with the rise of online culture and marketing. Now heavily involved in the wider world of advertising, she talks to us about how her two roles complement each other, her experience of founding her own companies and where it all began. 

'Sea Hero Quest', 2016, the world’s first game to plug into Dementia research, which Franki worked on at Saatchi & Saatchi. Franki won 9 Cannes Lions for the work, which was named a top 10 campaign of 2016 by Creative Review and Campaign

'Mr. Calzaghe', 2015, a production by Franki’s company Western Edge Pictures, for The Gennaker Group

Posted 05 October 2017 Interview by Indi Davies
Collection: Creative Lives Podcast
Disciplines: Advertising
Mentions: Franki Goodwin, Saatchi & Saatchi, Western Edge Pictures
Learn More Sign In

Lecture in Progress relies on the support of patrons and professional members to provide the ongoing insight and advice to the next generation. To help support sign up now or find out more. 

scroll to top arrow-up
share

Become a Member

Lecture in Progress is now free to access. Become a member and receive a number of additional benefits.

Student Member

Free

Alongside a wealth of behind-the-scenes advice and insight into the creative industries, join now to get exclusive access to offers and promotions. You’ll benefit from:


  • Student offers and promotions
  • Two weekly newsletters
  • Bookmark content
  • Shape the future of Lecture in Progress

Professional Member

£35/per year

By becoming a professional member, you’ll be helping us in our aim to support the next generation of creatives. You’ll also get the chance to shape the future of Lecture in Progress, and benefit from:


  • Professional offers and promotions
  • The biannual Lecture in Progress newspaper, delivered to your door
  • Insight reports into creative education and industry
  • Two weekly newsletters
  • Bookmark content
  • Shape the future of Lecture in Progress

Lecture in Progress is made possible with the support of the following brand patrons