Creative Lives — Reading-based illustrator Daniel Lambert on designing characters for some of the world’s biggest brands
Most days, you’ll find Daniel Lambert working from a desk in his living room. Drawing daily is the norm for the Reading-based freelance illustrator, who has worked as a character designer for some of the world’s biggest brands including Coca-Cola, Nike and some particularly well-known meerkats. Surrounded by loose sheets of paper, ideas start with sketches and pencils, but are soon swapped for Photoshop and a tablet (his weapons of choice). The results are everything from superhero-clad meerkats to Olympians embarking on extraordinary commutes. It’s a process he’s honed over the years, and one that benefits working in the fast-paced world of advertising. We caught up with Daniel as he talks to us about learning to be more flexible, and less precious with ideas.
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