Creative Lives Podcast — Creating iconic book covers and summoning confidence with Coralie Bickford-Smith

Posted 25 January 2018 Interview by Indi Davies

Of the many full time book designers working at Penguin Random House, Coralie Bickford-Smith has managed to build a reputation that now exists independently of the iconic publishing house. We met up with her recently to talk about how she’s been able to balance in-house, freelance and personal work across design, illustration and writing, and the biggest challenges she’s encountered along the way. 

Interview by Indi Davies

Coralie Bickford-Smith

Job Title

Book-Cover Designer at Penguin Random House (2002–present)
Freelance Illustrator and Author (2010–present)

Education

Typography & Graphic Communication, The University of Reading (1994–1998)

Website
Social Media
Previous Employment

Designer, Black Sun (1999–2000)
Junior Designer, Quadrille (1998–1999)

Since joining the Penguin Random House team in 2002, Coralie has been behind some of the publisher’s best-loved designs to emerge in recent years; namely her work on the clothbound classics series. Created using ageold techniques, the books are defined by their pared-back, pattern-based covers in minimal colour palettes. Although most hardback editions last for a year’s print run before becoming paperbacks, many of Coralie’s designs are still available in their original format, 11 years later – a testament to their tireless popularity. 

Since 2010, Coralie has also worked freelance, with projects for The New York Times, Diageo and Fortnum and Mason under her belt. And as if that wasn’t enough, she also finds time to write and illustrate her own books. In 2015 her debut title, The Fox and The Star, attracted a wide range of awards, including The Academy Of British Book Design, V&A Illustration Awards and D&AD to name just a few.

“I am really introverted – I love just being in the studio working in my own bubble. Having to present my work is something I’ve struggled with a lot.”

Having been at Penguin Random House for over 15 years, she discusses how she’s been able to grow within the publishing house and why it’s such an enjoyable place to work. Not naturally outgoing, Coralie admits that presenting her work and working with others have been her greatest challenges;

“It’s hard too put yourself out there. I am really introverted – I love just being in the studio working in my own bubble. Having to present my work to people isn’t my natural environment, and it’s something I’ve struggled with a lot. I’ve watched other designers and learnt how to be more personable and put myself out there in a more gentle way. But it took me a long time to find that balance.”

Coralie’s knowledge of historic book design processes date back to her student days at the University of Reading, where she earned a degree in typography and graphic communication. Fearing that pursuing a career in book design would limit her options further down the line, she started out in commercial design at an agency. Listen above to hear her reflect on her journey, and her wisdom for budding designers.

Penguin Random House’s Pocket Classics

Penguin Random House’s Pocket Classics

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Various paperback designs

Penguin Random House’s The clothbound classics series, designed by Coralie

Penguin Random House’s The clothbound classics series, designed by Coralie

Penguin Random House’s The clothbound classics series, designed by Coralie

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The Fox and the Star, and The Worm and the Bird, both written, designed and illustrated by Coralie

Penguin Random House’s Student Design Awards, which gives students the opportunity to design a cover for an iconic Penguin Random House book, is open for submissions until Tuesday 6th March. Find out more here.

Posted 25 January 2018 Interview by Indi Davies
Collection: Creative Lives Podcast
Disciplines: Graphic Design, Illustration
Mentions: Coralie Bickford-Smith, Penguin Random House, Sainsbury’s
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