Creative Lives — “The projects that are the biggest pain in the ass end up being the ones you learn most from” Christos Savvides, senior digital producer at 4creative

Posted 02 May 2017 Interview by Marianne Hanoun

To this day, Christos Savvides claims that working at his parents’ cafe as a teenager was the hardest work he’s ever done. It’s not difficult to see why when you find out what he gets to do as a job. After working for a string of small companies, Christos joined Channel 4’s in-house creative agency, 4creative as a senior digital producer. He now spends his days at Channel 4 HQ coming up with ways to complement and build on core campaign ideas and has worked on award-winning campaigns for shows including ‘Humans’, ‘The Aliens’ and ‘Hunted’ as well as the much-applauded Paralympics campaign for the Rio 2016 Olympics. We caught up with him as we lets us in on life at 4creative.

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