Creative Lives — Designer and art director Caterina Bianchini on making your own work and learning to say no

Posted 31 October 2017 Interview by Marianne Hanoun

“I thought I'd just get to sit and chill and design cool stuff!” The reality of freelance life, as designer and art director Caterina Bianchini soon found out is a real juggling act. Full of energy, the Aberdeen-educated, London-based creative manages to work on up to five projects at a time, while simultaneously balancing accounts and thinking about strategy. But when starting out, and things were less busy, it was Caterina’s self-initiated work that helped her land clients she still works with today. The likes of Nike, Selfridges, LUSH and Boiler Room are just some of the names who favour Caterina’s conceptual approach and drive to bring something unique to every project. She tells us how being a ‘weird, imaginative’ kid helped her get to this point. 

To read this article and more, log in to Lecture in Progress or create an account

Sign Up
scroll to top arrow-up
share

Sign up now for full access

For a wealth of behind-the-scenes advice and insight into the creative industries and exclusive benefits, become a Lecture in Progress member.

Student

Free

Lecture in Progress is currently available to current full-time and part-time students free of charge.


  • Unlimited access to editorial content and archive
  • An ever-expanding directory of essential resources
  • Student offers and promotions
  • Two weekly newsletters

Professional

£35/per year

Professional membership is currently £35 per year, sign up for a 14 day free trial below and get 25% off your first year with the discount code LAUNCH25


  • Unlimited access to editorial content and archive
  • An ever-expanding directory of essential resources
  • Professional offers and promotions
  • Two weekly newsletters
  • The biannual Lecture in Progress newspaper, delivered to your door
  • Insight reports into creative education and industry

Lecture in Progress is made possible with the support of the following brand patrons