Creative Lives — Designer and art director Caterina Bianchini on making your own work and learning to say no
“I thought I'd just get to sit and chill and design cool stuff!” The reality of freelance life, as designer and art director Caterina Bianchini soon found out is a real juggling act. Full of energy, the Aberdeen-educated, London-based creative manages to work on up to five projects at a time, while simultaneously balancing accounts and thinking about strategy. But when starting out, and things were less busy, it was Caterina’s self-initiated work that helped her land clients she still works with today. The likes of Nike, Selfridges, LUSH and Boiler Room are just some of the names who favour Caterina’s conceptual approach and drive to bring something unique to every project. She tells us how being a ‘weird, imaginative’ kid helped her get to this point.
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