Creative Lives — London-based creative director and designer Bruce Usher on running his own one-man studio
One of It’s Nice That’s Graduates in 2011, London-based graphic designer Bruce Usher went freelance two years ago after working as a graphic designer at Inventory Studio, INT Works and freelancing briefly with Wieden+Kennedy. Graphic design wasn’t Bruce's first choice of degree however – he stumbled upon it during a work placement while studying history of art and later switched degrees. He cut his teeth designing flyers and posters for the music scene in Leeds, something that’s stood him in good stead as the creative director behind the newly launched Rough Trade Magazine. His work is tactile and hands-on – a recent project even saw him crafting typography from mayonnaise.
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