Creative Lives — London-based creative director and designer Bruce Usher on running his own one-man studio

Posted 02 May 2017 Interview by Laura Snoad

One of It’s Nice That’s Graduates in 2011, London-based graphic designer Bruce Usher went freelance two years ago after working as a graphic designer at Inventory Studio, INT Works and freelancing briefly with Wieden+Kennedy. Graphic design wasn’t Bruce's first choice of degree however – he stumbled upon it during a work placement while studying history of art and later switched degrees. He cut his teeth designing flyers and posters for the music scene in Leeds, something that’s stood him in good stead as the creative director behind the newly launched Rough Trade Magazine. His work is tactile and hands-on – a recent project even saw him crafting typography from mayonnaise.

To read this article and more, log in to Lecture in Progress or create an account

Sign Up
scroll to top arrow-up

Sign up now for full access

We’ve put together a selection of recent articles to give you a sense of what to expect. Take a look and then sign up for unlimited access.



Lecture in Progress will always be free to all students, but to get full access to the site and our archive, you’ll need to become a member. 

  • Full access to website and archive
  • Bookmark content
  • Offers and promotions
  • First to know about new products and services
  • Help shape the future of Lecture in Progress


Free Trial

We’ll be introducing a paid-for professional membership later this year. In the meantime, sign up for a professional membership for full access to the site. No credit card details required and we'll give you plenty of notice before we change anything.

Lecture in Progress is made possible with the support of the following brand patrons