Creative Lives — Creative director and Fiasco Design co-founder Ben Steers on pitching, persistence and making your own job

Posted 13 September 2017 Interview by Indi Davies

In the year that Ben Steers graduated from his design and illustration degree, the UK recession was in full swing. Unemployment rates were the highest they had been in nearly two decades, and anxiety levels were running high for fresh graduates. A year down the line, with little but call centre experience to his name, Ben took his fate into his own hands and co-founded creative agency Fiasco Design. Set in Bristol, the company balances larger clients, like Channel 4, BBC and Penguin Random House, with local icons such as the Arnolfini gallery. More recently Ben started monthly event series thread, and will soon launch a major design festival, Something Good, featuring workshops from the likes of Anthony Burrill and Morag Myerscough. We caught up to find out what it takes to make your own company flourish and why integrity and persistence are so essential to good work.

To read this article and more, log in to Lecture in Progress or create an account

Sign Up
scroll to top arrow-up

Sign up now for full access

For a wealth of behind-the-scenes advice and insight into the creative industries and exclusive benefits, become a Lecture in Progress member.



Lecture in Progress is currently available to current full-time and part-time students free of charge. If you're not currently in education but looking to get into the creative industry, please also select this option.

  • Unlimited access to editorial content and archive
  • An ever-expanding directory of essential resources
  • Student offers and promotions
  • Two weekly newsletters


£35/per year

Professional membership is currently £35 per year, sign up for a 14 day free trial below and get 25% off your first year with the discount code LAUNCH25

  • Unlimited access to editorial content and archive
  • An ever-expanding directory of essential resources
  • Professional offers and promotions
  • Two weekly newsletters
  • The biannual Lecture in Progress newspaper, delivered to your door
  • Insight reports into creative education and industry

Lecture in Progress is made possible with the support of the following brand patrons