Creative Lives — Creative director and Fiasco Design co-founder Ben Steers on pitching, persistence and making your own job
In the year that Ben Steers graduated from his design and illustration degree, the UK recession was in full swing. Unemployment rates were the highest they had been in nearly two decades, and anxiety levels were running high for fresh graduates. A year down the line, with little but call centre experience to his name, Ben took his fate into his own hands and co-founded creative agency Fiasco Design. Set in Bristol, the company balances larger clients, like Channel 4, BBC and Penguin Random House, with local icons such as the Arnolfini gallery. More recently Ben started monthly event series thread, and will soon launch a major design festival, Something Good, featuring workshops from the likes of Anthony Burrill and Morag Myerscough. We caught up to find out what it takes to make your own company flourish and why integrity and persistence are so essential to good work.
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