Parts of the Process — How animation studio Art&Graft brought a transformative flock of National Lottery tickets to life

Posted 23 May 2017 Interview by Marianne Hanoun

Regardless of how lucky your numbers may be, the sale of every lottery ticket in the UK goes towards funding some amazing projects all over the country. Building on the success of their inspiring Road to Rio Olympics campaign, The National Lottery and AMV BBDO re-commissioned production studio Art&Graft to bring the transformative effect of that iconic pink ticket to life in animated TV spot Thank You. This time their cinematic, illustrative world was host to even more inhabitants, with the team adding hundreds of new characters, celebrating a diverse and dynamic UK and all the Lottery-funded projects across it. We follow creative director Mike Moloney as he guides us through the studio’s very own creative journey of making this ambitious project.

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