In the Studio With — Making things move with character: animation studio Animade
Animation studio Animade was set up by childhood friends and co-founders Tom Judd and James Chambers in 2011, with aspirations of meeting interactive design with animation. TV ads, games, social media campaigns and their own sister company, Boords have since followed. Used for both teaching and promotional tools, a plethora of passion projects has earned them fans and clients in the shape of Dropbox, Airbnb and Facebook – all looking for a dose of characterful and well-crafted animation. Their premises, near Old Street in east London, sees them well-placed alongside like-minded animation talent. But much work has also been spent on building a positive and experimental working environment for a close-knit team of 18. Their over-subscribed internship programme is also testament to the studio’s commitment to nurturing talent, with many of their full-time staff starting out in this way. Tom tells us how it all happens, their friendly studio culture and what they look for in new team members.
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