In the Studio With — How creative agency 18 Feet & Rising keep things exciting and avoid ‘safe’
Soon after its founding in 2010, 18 Feet & Rising became one of the fastest-growing independent creative agencies in London. Set up by former DDB account manager Jonathan Trimble, its client roster includes House of Fraser and Škoda, alongside a dedicated workforce of 48. As the first UK agency to gain B Corporation status, which recognises socially focused companies, their team benefits now boast a whopping 37 days of holiday and mindfulness training. Founder and CEO Jonathan talks us through its evolution so far, and the challenging task of capturing an audience’s attention in a world where “people don’t like adverts”.
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