Researcher (Advertising and Marketing)
The role of a researcher differs depending on what industry you’re looking at – but what connects researchers from across industries is a thirst for knowledge and an insatiable interest in what drives people. They are brought on board to provide in-depth research into a particular brief, whether that’s for a shoe brand, soft drink or dating app. This can be done in a number of ways, including interviews or workshops, and often involves travelling to get closer to a target audience or demographic. Getting beneath the surface, a researcher’s findings help to create an authentic picture of what’s really going on within a client’s chosen landscape, and help inform an overarching strategy, creative direction and marketing plan.
Please Note: The world of creative careers is broad and ever-evolving. While our descriptions aim to capture the essence of a role, we appreciate that no two jobs will be the same. We’re always looking to grow, expand and add to these roles, so if you feel we are missing something please let us know!