Intuitive and tactical, with strong research skills and a good working knowledge of trends and current affairs, strategists uncover insights and develop new strategies about a brand, helping it speak to its current audience or tap into and engage with a new one. Associated with both the business and creative sides of a campaign, a strategist conducts, collates and analyses market research to develop a creative brief that clearly outlines this strategy to the creative team. Typically found in marketing or advertising agencies, they can work in a more general capacity or specialise in specific areas such as social media.
Please Note: The world of creative careers is broad and ever-evolving. While our descriptions aim to capture the essence of a role, we appreciate that no two jobs will be the same. We’re always looking to grow, expand and add to these roles, so if you feel we are missing something please let us know!