Creative (Advertising)

Something of a big-ideas machine, a creative in the realm of advertising will often be in charge of concocting a solid, innovative concept for a client that will essentially carry a project through to fruition. A multitalented breed, their expertise may span copywriting, graphic design, art direction and production for illustration, animation, photography or film. Generally involved in most parts of the process, a creative’s work will be informed by research and analytics, collaborating with the production, planning, account and client teams to guide a vision to the satisfying point of completion.

Please Note: The world of creative careers is broad and ever-evolving. While our descriptions aim to capture the essence of a role, we appreciate that no two jobs will be the same. We’re always looking to grow, expand and add to these roles, so if you feel we are missing something please let us know!

Creative Lives

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